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Welcome!

Welcome to :iconweloveallkinds:
we're a group about appreciating every kind of art
This is a laid back group take off your shoes leave 'em at the door make yourself at home. I don't have many rules, the only rules i have are,

:bulletblack:keep the submissions clean

:bulletblack:don't be rude or hateful this is a happy place

:bulletblack:follow the rules of DA as well as the little rules we have here

:bulletblack:global image submission limit will be 5 deviations per day i think that's fair enough.

:bulletblack: one submission per day for the featured folder it's automatically accepted

:bulletblack: No nudes, some nude art is very very well done and pretty but we are a group for all audiences.

also we are currently looking for active contributors who can help make this group the best it can possibly be , send us a note if you are interested.


HAVE FUN!
EDIT: Well butter my biscuits, some of my gifs disappeared into the interwebs. I'll remedy this soon!

It’s no secret that us artists aren’t great at selling ourselves. The creative process is so much work it’s easy to assume that your work will be able to sell itself. Sometimes it can, but that’s not usually the case. Even if you aren’t interested in going commercial with your career (and there is absolutely nothing wrong with going that route), it is important have professional materials to present to clients, employers and galleries. If you aren’t interested in being “full time” with selling your artwork, I think it would still be good to consider putting together marketing materials as a means of creating good client relations.

This journal will include a number of things you may need in marketing yourself, but also if you are applying to art schools or for various jobs in art. I would also like to note that you do not need to have a degree in art to be a professional creative person. All of the things that will be mentioned below are feasible for anyone considering going pro.

Why “Market” Yourself In the First Place?

Well, if you are trying to “get out there” as a professional artist, chances are you’re not going to get discovered through deviantART. It can and has happened, but you’re going to need a bit of a more proactive plan to get work whether it is freelance or commercial. If you are selling your work on your own, you will need to develop some kind of method to the madness and personalize your “business” to draw in more clients.

Marketing yourself isn’t “selling out.” There is absolutely nothing shameful about making a living from your craft, and earning money for your talent does not inherently “cheapen” it either. By getting all your ideas together into a cohesive “shop” or “brand” you can create endless possibilities to make connections and getting yourself out into the art market.

Quality Images of your Artwork

Beyond all the other things that will be discussed here, good images of your work need to be a top priority. If you’re a traditional artist this is a bit trickier to pull off since the work is best viewed in person, but you need to strive to have the absolute best images of your work you can get. You don’t need to hire a photographer to document your artwork to get kickass images; all you need is a digital camera, good lighting, and image manipulation software.

When you shoot images of your artwork, crop in as tightly as possible without cutting off any edges of the work and use a tripod or steady level surface to keep the camera still. Try to shoot in natural, white, light that is even on all sides. This can be done outdoors (not always best), or achieved by setting up lighting around the artwork. You may need to ask a friend to help you out.

If your work is dimensional (crafts such as sculpture or ceramics), consider shooting against a gradated background (such as black to grey to make the object really pop) and from numerous angles. If you make jewelry or textiles, consider shooting on a live model (who can easily be a willing friend, family member or even yourself) rather than a mannequin.

Once you get a digital copy of your images onto your computer, edit them to make them look as close to how they appear in person. Do not throw a filter over the images. I absolutely loathe seeing “instagram” filters thrown overimages of traditional artwork and 3D works because it’s not a true representation of your work (plus it’s ultra hipster and you don’t need that). Lastly, never upload super high-resolution images of your work online unless it is specifically for a job or client.

Branding

/gets shot for bad joke
The idea of branding may seem really undesirable at first until you understand its purpose. Branding yourself is not simply turning your artwork into a product; rather it is giving your work a unique and personal touch. More than that, it makes your marketing endeavors even more cohesive. This can be as simple as creating a logo that you use on your website and business cards. For example, for there was a very talented young designer/photographer in my printmaking class last semester who decided to go all out (and by all out I mean we all felt like our projects were going to get F’s XD) with his final project. He designed photo boxes, business cards, CD labels, sale tags, and mailing boxes (yes MAILERS) to all have his personal logo on them. Each of them was made from the same recycled paper and each was uniform. He ended up making enough to probably last him for the next five years. I’m not suggesting that is what you all need to do (because it’s not something that I have done myself) but it is an example of what branding would look like. One deviantArtist who has created a very successful branding of her artwork is marywinkler (aka Acrylicana).

Online

If you’re on dA you’ve already created a place for people to view your artwork. However, like most social media sites, there are limitations to how much information about you can be gathered by non-members. In addition to yourdA gallery, consider setting up an offsite portfolio. This can be done through dA using Portfolio, or sites such as Flickr,Behance, or CargoCollective. The purpose of setting up a portfolio is for those interested in your services or artwork to have a place to quickly view your images. Your very best artwork should be included in your portfolio. You should also include your artist statement, bio, and basic contact info such as a business email address. By “business email” I mean creating a new account through gmail or yahoo that you use for the sole purpose of contacting clients or employers. This will help you stay organized and have a professional way for people to reach you. I know that a great number of people are “anti-facebook” but for marketing purposes, consider creating an artist profile page on facebook to network.

Consider creating an artwork blog to write about your musings as an artist and reveal some of your creative process. Many artists choose to do this through sites likeTumblr and Blogspot.

Mailing Lists

Once you’ve got your business email set up, be sure to gather up friends and family emails to add to a mailing list. As time goes on and you make more professionalacquaintances you can add more names to your mailing list. With this mailing list you can send out show announcements, shop sales, and newsletters. If you’re more into snail mail, consider getting physical mailing addresses to people and institutions that support your work. Old clients and friends will always love to get occasional post cards about your artwork and adventures. You may also use snail mail to get the word out about exhibitions or projects.

Business Cards

Through casual conversation with a stranger you may reveal that you are an artist. That stranger may be interested enough to want to see your work and possibly want some contact info. Rather than hastily jotting down your personal cell on an oily McDonald’s napkin from your coat pocket, wouldn’t it be better to whip out a business card instead? Business cards are a simple way to market yourself because they contain all of your basic info (email and phone), your name, and a small sample of your artwork. Are they expensive to make you ask?  Not really, you just need to know where to look! I would suggest VistaPrint.com for the best prices in creating full color cards with custom designs. Use Google to compare sites and prices and look for specials. I ordered something around the number of 250 lastyear and it is almost time to get a new set made. I wouldn’t suggest ordering more than 500 unless you frequent arts markets and conventions where you will be giving away lots of them in a short period of time. In addition to ordering business cards, if you’re feeling extra artistic, you can make your own business cards by hand! The hand of the artist is still a very highly honored notion in today’s ultra sleek business world, plus it shows a level of personal touch to clientele. If you opt to make your cards by hand, consider designing a stamp or screenprinting a design with text to quickly and easily reproduce your cards. Blank business cards are dirt-cheap at office supply stores and are precut so there’s no measuring involved. If you wanna get super artsy fartsy (and we all have those moments..c’mon don’t lie) it is possible to order die cut papers cut into ovals or other nifty shapes.

Show Postcards, Fliers and Posters

Have an exhibition coming up? Don’t just make a Facebook event for it, design some postcards or posters for the event and distribute them around town! Show cards are not only good marketing for you, but it’s good business for wherever you’re showing your work, whether it is a restaurant or a gallery space. On these announcements you should include the name of the exhibition, a little blurb about what visitors will be seeing, the show’s date and times (including whether or not you will be having an opening or closing reception and those dates) and lastly the information of the place the work will be showing (such as business hours and a phone number). One thing that I began doing to my showcards is adding a QR code to the bottom corner. A QR code is a barcode that can be scanned with a smartphone and it can take you to a url that is assigned to it. There are numerous QR code makers online and you can pick one out, and assign it a url. I assigned my QR code to link to my portfolio.

Also, be sure to proof read before getting any final copies made. There’s nothing more embarrassing than having incorrect dates or bad grammar or spelling on a showcard.

Your Resume

Artists have resumes? You bet your ass we do! Your resume is a list of the work you’ve done, but also your talents and experience. This is the most crutial bit of marketing material that you will need if you’re applying for legit creative jobs outside of contracted or freelance work.In addition to your education and work information, an artist’s resume will include exhibitions, projects, collections, publications, and residencies. So what could you add to your artist resume? If you’ve ever exhibited work, that will go in your exhibition history. Have you ever participated in a convention, event, or completed a Kickstarter project? That will be included in projects. Does a public institution (gallery or business), even your college’s archives, own your work? That would be considered a collection. Have you ever written anything that ended up published? Include that as well. You may want to include a mission statement or qualifications blurb at the beginning of your resume too. For ideas for how to frame your resume, here is mine:

Education
M.F.A Painting Candidate: Kendall College of Art and Design of Ferris State University, Grand Rapids, MI. (May 2015 expected graduation date)
•B.F.A Painting and Drawing, Minor in Art History, May 2012. Cum Laude, Myers School of Art of the University of Akron, Akron, OH.
Related Work Experience
•West Michigan Center for Arts and Technology (WMCAT) Teen Arts Program Intern (2013-­‐present)
•Laughing Dog Artworks, LLC. Contract Illustrator (2013-­‐present)
Past Employment
HelloLife/Smartliving Network Content Creation Intern  (2013)
•Walgreens Service Clerk (2012-­‐2013)
•Akron Summit County Public Library: Tallmadge Branch, Student Assistant (2006-2012)
Exhibitions
School UniformGallery 613, Kendall College of Art and Design, Grand Rapids, MI, 2014.
ArtPrize 2013: Bedlam: Minty Keen, Grand Rapids, MI, 2013.  
Dead RingerThe Meanwhile Bar, Grand Rapids, MI, 2013.
Syn[thesis]: Gallery 613, Kendall College of Art and Design, Grand Rapids, MI, 2013.  
Small Works Gallery: Craft House Gallery, Grand Rapids, MI, 2013.  
Art. Downtown 2013: Bang Blow Dry Bar and KCAD Grandville Studios, Grand Rapids, MI, 2013.
MFA Collective Postcard Show: Craft House Gallery, Grand Rapids, MI, 2013.
2012 MFA Juried Exhibition: Painting, Drawing, and PrintmakingDeVos Place
Skywalk Gallery, Grand Rapids, MI, 2012.
Guilded FacesAkrona Galleries, Akron, OH, 2012.
2012 Spring Juried Student Exhibition: Emily Davis Gallery, Meyers School of Art, Akron, OH, 2012.
Zeitgeist!:  Myers School of Art Projects Gallery, Akron, OH 2012.
Manually Rendered: An Advanced Painting Show: Honors Complex Gallery, University of Akron, Akron, OH, 2011.
Sketchbookapalooza!, Myers School of Art Projects Gallery, Akron, OH,2009.
Collections
•Kendall College of Art and Design Printmaking Archives
•Meyers School of Art Student Work Archives
Publications
The Simulacrum, Ferris Institutional Repository at Ferris State University, 2012
Volunteer Work
•The Chapel: Akron Campus: Coloring book illustrator, storyboard creator, teacher/teaching assistant (2002-2012)
•YWCA/ YMCA: Akron Area/University Park
•Aquatics and Summer Camp Bulletin board designs and layout (2006-2011)
Akron Children’s Hospital: Teen/Adult Volunteer, errand running (2004-2007)
Public Projects
Toasting Hope (2013), annual event benefitting the Epilepsy Foundation of Michigan, City Flats Hotel Ballroom, Grand Rapids, MI. Donated a painting for silent auction.
Grand Rapids Student Advancement Foundation: MindShare (2013), annual event benefitting the Student Advancement Foundation of Grand Rapids, Devos Place Ballroom, Grand Rapids, MI. Donated a painting for silent auction.
Pointe to the Future (2011-­‐2013), Annual benefit for the Dance Institute at the University of Akron School of Dance, E.J. Thomas Hall, Akron OH. Donated a painting for silent auction.
The Shopper Dreams (2012), installation and exhibition at JWT Action ad agency, Akron, OH. Assisted in collage collaboration project.
Wild Ride! (2011-­‐2012)  student organized fund raiser for the printmaking program at the Myers School of Art. Designed/donated a skateboard deck. Assisted in sales and exhibition.
Light-­‐UP Lantern Festival: Storybooks (2011),annual fall festival held in the University Park neighborhood of Akron, OH. Assisted in lantern building and sales.
First Night Akron: Creatures of the Midnight Sun (2009), a Multi-Media, Black Light Art installation, Family Workshop Opportunity and Exhibition at Summit Art Space December 31, 2009. Assisted with design and production of installation.
House of Spirits (2009), River Boxes Project, Scioto Park, Dublin, OH. Assisted with design and content.
References
•Available Upon Request
Websites & Contact:
www.xadrea.deviantart.com
  • www.mellissajredman.smoothfolio.com 
www.queeniethecomicseries.com
Cell: not posting that to dA sorry guise XD
E-mail: mellissajredman@gmail.com/redmanm1@ferris.edu

Your Biography

Your bio shouldn’t be your whole life’s story, and need not be ultra personal. Some deviants include biographical information about themselves on their profile pages. If you choose to create a portfolio website, consider including some bio info. Beyond the artwork, most people would like to know a little something about the artist. What’s your name, where are you from, what are some of your interests? All of those things should be put in your bio. Here is one of three artist bios that I wrote for myself that I use online:

  • "Mellissa Redman earned her Bachelor's Degree in Painting and Drawing from the University of Akron. A native of Akron, Ohio, Mellissa volunteered her time and artwork to the local YMCA and YWCA chapters, the University of Akron Ballet Institute, the City of Akron, and the Akron Children's Hospital. She now resides in Grand Rapids, Michigan where she is pursuing a Master's Degree of Fine Art in Painting at the Kendall College of Art and Design. Though she works with water-based media, her paintings also include drawing, printing and collage. She is an active “deviant” on deviantART.com and regularly blogs there. Mellissa is also the author and illustrator of a free webcomic titled Queenie and an illustrator for Laughing Dog Artworks, LLC. Continuing her in her passion for working with youth, Mellissa is currently interning in the Teen Arts Program at the West Michigan Center for Arts and Technology in Grand Rapids,MI."

You can make your bio blurb as formal or as fun as you’d like, but first and foremost, it should include where you live and what you do/have done/aspire to do.  

Your Artist Statement

What is an artist statement you ask? Well, basically it is in words what your art is about. If you are applying for artist residencies or exhibitions you may be required to submit one, so it is best to have it handy. Your artist statement should include your process of developing the current body of work, but do not include such cliché statements such as “I’ve been drawing since I was old enough to hold a pencil.” That doesn’t do you any favors, and chances are, your artwork isn’t about the infant you hamfisting a pencil into a sheet of construction paper. For the purpose of explaining your ideas about your work in a gallery setting, your statement need not be more than a page, double-spaced. If you are applying to schools, residencies, or teaching positions, your artist statement needs to be more fully fleshed out with conceptual development, artistic influences, and what your investigations through the artwork are. Basically, that version will be much longer (and it should be much longer if you are going into depth).This is an example of one of the short artist statements I’ve written for an upcoming exhibition:

  • The precursor to my current body of work was my father’s cancer diagnosis in May of 2011. I took this into my artwork as a way to record my feelings at the time, and it slowly evolved into a series of work in it’s own. The creative process turned from an escape to a cathartic experience. Coping with life is part of our existence as humans. It is an emotional process, affecting each individual differently. In many ways, it can be described as an elaborate act, a play of sorts;in others, a survival tactic that maintains order and control. I believe both instances of these methods of coping can have positive outcomes.

Short, sweet, and to the point. That’s the most effective way to present an artist statement for exhibitions; something for viewers to read and relate to is best. My Master’s Thesis on the other hand, which is still in process, is currently at five pages and will eventually span ten.

Do not, “try to sound smart” when you write your artist statement. Use your own voice. There is nothing worse than reading an artist statement that is clearly fresh bullshit. Be genuine, you are already intelligent and clever, no need to fake it. When I was applying to graduate schools, my professor mentor basically told me to make my artist statement more “impressive,” to make it sound more “lofty.” I’m intensely glad that I did not follow that advice. It would have been horrible to B.S my artist statement then show up at whatever school took me and have to retract everything because it was all for show. Don’t talk about concepts you know nothing about, don’t boast, and don’t overgeneralize. Write about what you’re trying to say with images, it’s really as simple as that. As with any kind of important writing, proof read, proof read, and proof read again.  

Cover Letters

A cover letter is simply a short formal letter about a paragraph in length that includes a more in depth explanation of your skills and experience. It essentially tells a potential employer why you have the qualifications for the job. A cover letter is usually requested alongside a resume. The letter should include why you are interested in the position, why you think you should be chosen, and a bit about yourself. There are many “examples” of cover letters online, but I would suggest learning as much as possible about the place you’re considering working/going to school at in order to phrase your letter correctly and setting the right tone. Regardless of what you write, this is the correct format a cover letter should be in:

John Doe
1234 St. Apt. #1
Anywhere, USA, 4567
Today’s Date, Today’s Year 

Super Awesome Job/School
Attn: Boss Man/Lady
1011 Corporation Pkwy
USA, 1213
Dear Sir or Madam:
Lorem ipsum dolor sit ametconsectetuer adipiscingelitNulla justoPhasellus quis justo in est hendreritblanditQuisque ante loremsagittis sagittis,vestibulum vitae, nonummy egetturpisVestibulumeros urnamalesuada sit ametvehicula dapibus,rutrum id, diamAliquam nonummy suscipit tellus.Proin lacinia enim in eros. Nulla facilisiDuiscommodotortor nec aliquam aliquamlectus ipsumcursus enimposuere pretium lorem ipsum sed risus.
Maecenas faucibusMorbi sed lectus. Curabituraliquet posuere lectus. Class aptent taciti sociosqu adlitora torquent per conubia nostra, per inceptoshymenaeos. Donec magna. In at elit. Praesent est est,sagittis ac, lobortis a, tempus et, mi.
Etiam mollis metus vitae tellus. Aliquam erat volutpat.Donec quis nunc. Sed eros erosultricies necrutrumutpharetra a, purusVivamus tincidunt aliquam nibh.Etiam faucibus imperdiet est. Phasellus eget massa eupede lobortis pulvinarNunc tempus orci id nulla.Phasellus id justo. Cum sociis natoque penatibus etmagnis dis parturient montesnascetur ridiculus mus.
Sincerely,
John Doe

If you are sending out a lot of cover letters consider making yourself a customizable template in a word processor like Microsoft Word or Open Office to make the process more efficient. Have someone proofread your cover letter before you mail it off.

Project Proposals

Say you’re up for a residency or you’re trying to get funding for a project you have in mind. You’re going to need to have that idea in writing. The days of grant writing are dwindling thanks to crowdfunding sources likeGoFundMe and KickStarter, but even then, you will need to have a solid proposal in order to get funding. Most artist residencies require that you complete some kind of project during your stay in addition to other requirements that are unique to the institution that you will be staying at. So what should a project proposal look like? Mainly, it should be a fleshed out idea of what you’re trying to accomplish, why it is important, how it is useful to society, why you are passionate about it, and how it will happen from start to finish. Here is an example of a proposal that I wrote up for a project one of my friends began a few years ago. This particular project was never completed because the organization ultimately lost interest (I’m hoping it can be revived one day), but the proposal was initially accepted as a go:

Mural for the Front Porch
A public art proposal by: Mellissa Redman and Christiana Capozzi
Budget: $4000
Proposal Summary
Our goal with this project is to create a welcoming environment for the workers, patrons, and ministry of South Street Ministries’ Front Porch community recovery center and café. This would be accomplished through a mural that is indicative of the community of Akron Ohio, but also the fruit that has been produced from the ministry itself. The mural will be hand painted by two artists (Mellissa Redman and Christiana Capozzi).  
Site
South Street Ministries was founded in 1997 by Duane and Lisa Crabbs. It is located halfway between west and south Akron. The goal of the ministry is to reach out to those needing physical assistance in the community, but more over to bridge the gaps between the people living in both neighborhoods and create unity. The organization runs an afterschool program for school age children Monday-Thursday every week during the school year and also provides various camps during the summer. The Front Porch community center also houses a café that has provided work for the unemployed and a place to meet over a good meal. The Front Porch recovery community center is the meeting place for weekly AL-ANON participants. The ministry is located to nearby social services as well as the Summit County Jail. The building has undergone various phases of construction since 2012 and is a work in progress. We are proposing a mural to enhance the building to create a more welcoming environment for those who are on the road to sobriety and also to help grow the café’s clientele.
Project Description
Location: The mural will be located on the western wall of the building, left of the front entrance.
Dimensions: 15ft high by 10-15ft wide.
Content: an angel oak tree, representing the coming together of art and the community that brings peace to those who enter. Handprints representing the volunteerism that grew the ministry will texture the bark of the tree and also grow out of the leaves. Brilliant color will be used throughout.
Materials: Latex paints, spray paints, house paints, acrylic mediums
Maintenance: The mural will be sealed with an acrylic varnish to protect it from the elements. The varnish will keep any flaking or discoloring from occurring, periodic washing with soap and water will guarantee the brilliance of color over time.
Safety concerns: none.
Project Timeline
We propose that this project will take no longer than three weeks while weather permits. Painting will be completed in gridded sections, each taking no longer than two days. The final design will be approved by the organization prior to painting.  

In Conclusion

I hope this information helps you if you’re looking for work in the creative field or taking interest in art schools! It may seem like a lot of work, but trust me, once you have all these documents prepared, it’s really easy to apply for things and sell yourself as an artist!

:heart:Xadrea

 


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:iconfrancordoba:
francordoba Dec 2, 2013  Professional
Thanks for accept and hi to all.
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:iconclaudiarovito:
CLAUDIAROVITO Dec 7, 2012  Professional Traditional Artist
thanks for accept................!!!!!!!!!!!!
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:iconmark-allison:
Mark-Allison Mar 21, 2012   Photographer
Thanks for featuring my shot of Hertford Bridge for the day! :D
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SammySpectacular Mar 21, 2012  Hobbyist Photographer
welcome! :hug:
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Beware-Of-Optimist Mar 6, 2012  Hobbyist Photographer
Thanks for featuring me on the front page :D :D :D
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SammySpectacular Mar 7, 2012  Hobbyist Photographer
you're welcome
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alphalab Feb 22, 2012  Hobbyist General Artist
thank you for having my work! :hug:
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SammySpectacular Feb 23, 2012  Hobbyist Photographer
Very welcome look forward to seeing more from you
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:iconlizolb:
I love the new logo :la:
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SammySpectacular Sep 13, 2011  Hobbyist Photographer
thanks glad you do i was really pleased with it when it was made in our group icon contest by a fellow member. i thought it really went with our group nicely
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